Instagram loves DEELUXE: our current favorites

Fashion is a story of passion. Our collections come to life thanks to you, our customers, but also through the sharp eyes of our digital muses. These influencers, true ambassadors of style, sublimate our pieces with creativity and originality. A source of inspiration not to be missed.

Discover their looks and get inspired on our official Instagram account:@deeluxeoriginal

@raphoggy

@cdk_karine

@lestyledesandrine

@beverly.jr

@chloecllo

@ty_cocon_va

@n_priscilla

@lesfoliesdalina

Behind the scenes: a look back at our summer shoot in Niolon ☀️🌊

Imagine a village perched between sky and sea, where the blue of the water blends with the dazzling white of the rocks: welcome to Niolon, the secret jewel of the blue coast. It was in this breathtaking setting that our DEELUXE team set down to capture the essence of summer 2025.

Under bright sunshine and golden light, our new collection came to life, carried by inspired models and an authentic atmosphere.

Light shorts, linen shirts and flowing dresses: all the season's essentials were shot in a free, summery, Mediterranean spirit.

But beyond the images, this shoot was a real human adventure: shared laughter, moments suspended in front of the horizon, and a synergy of talents united by passion.

Thank you to our team for this wonderful interlude. Summer begins here... and it promises to be unforgettable. 💛

Click here to see the behind-the-scenes video of our shooting day!!

Our new Spring-Summer 2025 collections have arrived! 🌸🌞

The warm weather is here, and with it our new Spring-Summer 2025 collections for Men and Women! Discover a season dedicated to elegance, freedom and style.

For her, the collection celebrates the carefree spirit of long-awaited holidays. With tropical motifs, natural shades and light fabrics, Mediterranean inspirations are intertwined with acid tones and bohemian details for looks that are as fresh as they are elegant.

For him, each piece reflects a summer symphony. Casual chic for days by the sea, contemporary patterns and refined shades for magical moments at dusk, not forgetting palm prints and earthy tones perfect for outdoor escapades.

Let yourself be seduced by our lookbooks and explore our inspirations for an unforgettable season, from the first soft spring breezes to the warm glow of summer. 🌴

A look back at a festive weekend in Dijon 🥂

The atmosphere was festive last month at Galeries Lafayette in Dijon, with an unforgettable DEELUXE event under the banner of conviviality and the magic of the festive season. 🎉

On the programme:

🎄 A major Christmas competition, with lots of shopping vouchers to be won.

🍬 Irresistible treats for young and old.

🤝 Warm encounters with our teams, who are always delighted to share their passion for fashion.

This event was the perfect opportunity to discover our women's and men's winter collections and celebrate the festive spirit together in a friendly and elegant atmosphere.

A huge thank you to everyone who took part and made this moment so special! 💫

📍 Address: Galeries Lafayette Dijon, 41-49 Rue de la Liberté, 21000 Dijon

We're showing off! 🌟

During the Christmas Holidays, DEELUXE shone with a national poster campaign deployed in over 300 TGV, LGV and TER train stations! 🚉

From December 20th to January 6th, our mid-winter collections for men and women graced the digital screens of the most emblematic stations: Paris, Marseille, Lille, Lyon, Bordeaux, Toulouse and many others.

With more than 2.7 million ultra-visible broadcasts, this campaign reached a wide audience of travellers, adding a touch of style to their festive journeys. A great
success that highlights the elegance of DEELUXE!

Have you come across any of our DEELUXE looks along the way? 😉✨

our muses inspire you ❤️

This winter, immerse yourself in the DEELUXE universe through the looks of our most inspiring content creators. Combining style, warmth and modernity, discover how they bring out the best in our season's key pieces. A source of inspiration for your winter outfits, not to be missed! 🍂❄️