A look back at an inspiring collaboration: DEELUXE Kids x Galeries Lafayette
This autumn, DEELUXE wrote a new chapter in its fashion history by partnering with Galeries Lafayette for a major Kids campaign centred around the Autumn-Winter 2025 collection.
It was a meeting of two worlds – French elegance and bold urban style – to dress children in pieces that are trendy, comfortable and premium.
Featured in Galeries Lafayette's back-to-school magazine, the brand won over parents and children alike with a fashion universe designed for everyday adventures.
The campaign was also rolled out on social media with a powerful digital strategy, generating over 1.1 million impressions and reaching a family audience with a passion for style.
With this collaboration, DEELUXE confirms its ambition: to offer premium, inspired, accessible and always on-trend children's fashion.
DEELUXE FEATURED IN ELLE FRANCE - CÔTE D'AZUR EDITION ✨
This autumn, the brand is once again featured in the prestigious magazine to showcase its Autumn-Winter 25 women's collection.
Designed as a premium campaign, this publication is at the heart of the season, highlighting a comfortable yet sophisticated wardrobe made from soft, warm materials. Each piece perfectly reflects the brand's authentic and refined DNA.
With a circulation of over 125,000 copies, this visibility gives DEELUXE a strong presence in an iconic French fashion publication.
This strategic move further strengthens the brand's reputation and influence, while inspiring a loyal and passionate fashion community.
FASHION ACCORDING TO DEELUXE: OUR CURRENT INSPIRATIONS
Each season, our collections come to life thanks to you and through the inspired eyes of our fashion influencers. These content creators, true ambassadors of the DEELUXE style, enhance our pieces with authenticity and imagination.
On Instagram, they revisit our jackets, jeans, dresses and sweatshirts by combining them with their personal style. The result: modern, urban silhouettes that are always on trend. Each post becomes a source of fashion inspiration for putting together your everyday outfits or seasonal looks.
Immerse yourself in the universe of our @deeluxeoriginal account, express your personality and share your style with the hashtag #deeluxelovers. Together, let's bring our passion for style to life.
@raphoggy
@laurathomain
@thesunnyblondie
@manguepoudree
On the road to Les Goudes: behind the scenes of our Autumn-Winter campaign
The engine roars. We're off on the road to Les Goudes, aboard a 1973 Chverolet Camaro for a rock-and-vintage-inspired shoot that perfectly reflects the DEELUXE DNA.
In an authentic and relaxed atmosphere, our models strike a pose for the camera of an inspired photographer and videographer, enhanced by the talent of our stylists, hairdressers and make-up artists. A true artistic alchemy, where every detail counts, to capture the spirit of the new collection. Trendy jackets, blouses with seasonal prints, soft jumpers, essential denim... All the new favourites are highlighted in this campaign that combines style, boldness and timeless elegance.
A huge thank you to all the teams for this timeless moment. Are you ready to dive into the new DEELUXE Autumn-Winter collection ?
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DEELUXE x Delta Festival 2025: an unforgettable partnership 🎶
The Delta Festival 2025 has just come to an end, and this edition will go down in DEELUXE history. At the heart of the event, our brand made a lasting impression with a unique partnership combining fashion, streetwear and music culture.
More than 4,400 DEELUXE T-shirts were distributed to festival-goers, offering exceptional visibility for our brand. An XXL communication campaign also punctuated the event, reinforcing our position in the lifestyle and festival world.
Beyond music, this partnership perfectly illustrates DEELUXE's DNA: a bold style, positive energy and a desire to share a passion for fashion with new generations.
By associating streetwear with one of France's biggest festivals, DEELUXE confirms its role as a key player for those who want to party in style.
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New Autumn-Winter 2025 collection: elegance at the heart of the season
The start of the new season marks the arrival of our brand new Autumn-Winter 2025 collection! A season designed as a true sensory escape, combining retro influences and distant horizons.
For her, the wardrobe is reinvented with an American look and vintage accents. Comfortable pieces, crafted from soft, enveloping materials, enhance a confident feminity while remaining true to the DEELUXE DNA.
For him, the collection is inspired by urban energy and its contrasts. Between modern elegance and freedom of movement, each silhouette conveys a confident and timeless style.
Discover our lookbooks now and immense yourself in a world of inspiration where each outfit will accompany you from the first cool days of autum to the coldest days of winter.
DEELUXE in ELLE Côte d’Azur magazine: an exceptional summer campaign 🌴✨
This summer, DEELUXE appeared in the pages of the prestigious ELLE FRANCE – Côte d'Azur edition. Our Women's collection shone through an exclusive campaign, with no fewer than 7 consecutive appearances in July and August.
This sustained presence allowed the brand to benefit from strong, targeted visibility among a femal readership passionate about contemporary fashion and always on the lookout for the latest trends.
Each issue of ELLE Côte d'Azur, with a circulation of over 125,000 copies, offered DEELUXE privileged exposure in a wold that is chic, summery and inspiring.📷
👉 And you, did you come across our DEELUXE looks this summer, whether at the beach, on a terrace or by pool?
Instagram loves DEELUXE: our current favorites
Fashion is a story of passion. Our collections come to life thanks to you, our customers, but also through the sharp eyes of our digital muses. These influencers, true ambassadors of style, sublimate our pieces with creativity and originality. A source of inspiration not to be missed.
Discover their looks and get inspired on our official Instagram account:@deeluxeoriginal
Behind the scenes: a look back at our summer shoot in Niolon ☀️🌊
Imagine a village perched between sky and sea, where the blue of the water blends with the dazzling white of the rocks: welcome to Niolon, the secret jewel of the blue coast. It was in this breathtaking setting that our DEELUXE team set down to capture the essence of summer 2025.
Under bright sunshine and golden light, our new collection came to life, carried by inspired models and an authentic atmosphere.
Light shorts, linen shirts and flowing dresses: all the season's essentials were shot in a free, summery, Mediterranean spirit.
But beyond the images, this shoot was a real human adventure: shared laughter, moments suspended in front of the horizon, and a synergy of talents united by passion.
Thank you to our team for this wonderful interlude. Summer begins here... and it promises to be unforgettable. 💛
Our new Spring-Summer 2025 collections have arrived! 🌸🌞
A look back at a festive weekend in Dijon 🥂
We're showing off! 🌟
success that highlights the elegance of DEELUXE!
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