Denim

Deeluxe Denim: jeans, jackets and shirts for women and men

Denim is a timeless fabric that never goes out of style. The Deeluxe Denim collection brings together every essential: jeans, denim jackets and denim shirts, in fits and washes designed for every body, for her and for him.

Jeans, the heart of the Denim collection

Slim, straight, wide-leg or high-waisted, raw, washed or stretch: every Deeluxe jean is designed for comfort and style. Explore our women's jeans and men's jeans to find the fit that suits you best.

Denim jackets and shirts: the complete denim look

Complete your outfit with denim jackets and shirts from our men's and women's collections. Worn alone, layered, or paired with jeans, they're wardrobe essentials for any denim look.

How to choose your denim piece

Which jean fit should I choose?

The right fit depends on the look you're after: slim or skinny for a fitted silhouette, straight or wide-leg for more comfort, high-waisted to define the waist. Compare fits on our women's jeans and men's jeans pages.

How do I care for denim?

To keep the colour and shape of your denim, wash it inside out at a low temperature and avoid the tumble dryer. Washing less often also helps preserve a raw denim look for longer.

Can I wear a denim jacket with jeans?

Yes — the key is contrast: pair a raw denim jacket with lighter washed jeans (or vice versa) to avoid an overly matched, head-to-toe denim look.