DEELUXE, A FAMILY STORY
Founded in 2004 in the south of France by two brothers, DEELUXE has established itself as a must-have brand for ready-to-wear clothing and accessories for women, men, and children.
Above all, DEELUXE is a family adventure born from the passion and expertise of its founders. After years of experience in brand distribution and representation, they decided to launch their own label. Their ambition ? To offer a unique style—somewhere between rock, bohemian, and bold—combining chic and casual elegance, always at the right price.
While the brand initially made a name for itself with its menswear collections and denim expertise, it now also captivates with a trendy and contemporary women’s wardrobe.
Based in Marseille, overlooking the Mediterranean, our teams of designers, product managers, and pattern makers draw inspiration from both the energy of this vibrant, cosmopolitan city and their travels across the globe. A subtle balance between urban influence and distant inspirations gives rise to modern collections while staying true to DEELUXE’s unique DNA.
Our commitment ? To offer you the perfect wardrobe, designed for every desire: well-tailored timeless pieces, elegant prints, bold colors, and comfortable fabrics.
The men’s line is at the heart of DEELUXE, which has established itself over the past 20 years as a leading brand in men's fashion. Blending rock, chic, and casual influences, it offers collections that are both original and timeless, combining character and elegance.
In 2009, DEELUXE expanded its universe with children's collections designed to balance style and comfort. With carefully crafted cuts and materials that ensure optimal freedom of movement, the brand quickly became a favorite among young audiences. Its modern and on-trend aesthetic allows every kid to express their style and identity.
In 2015, DEELUXE ventured into women’s fashion with a line that has continued to thrive ever since. Inspired by a subtle mix of retro and modern influences, it embodies a refined bohemian spirit. From relaxed outfits to more sophisticated silhouettes, DEELUXE offers a complete wardrobe designed for every occasion.
